What do you get when there’s a burgeoning independent coffee scene in Toronto that’s craving for a better cup of coffee than the usual suspects and looking to explore the city? The Indie Coffee Passport, that’s what.
With a slogan like “24 coffee shops. $25 dollars. 7 months. 1 passport“, you immediately understand what the Indie Coffee Passport is all about.After being launched back on September 1, 2010 – a full 7 months ago, and finishing the Indie Coffee Passport back on March 22, 2011, I’d say that the concept was a success. This was few months following the Disloyalty Card tour and most of the shops involved with the Disloyalty card being notably absent (which is another post in itself).
The two partners behind the passport, Adrienne and Richard, conceptualized and made it a reality after pounding the pavement for months. They convinced coffee shop owners that giving away coffee to new patrons and encouraging those who are giving their shop a try to actively explore other coffee shops (possibly competition) would be great for exposure and good for business in the long run.
The end intention was to get coffee lovers and people who are just curious about coffee to actively explore Toronto’s independent coffee scene all for a killer price point. And maybe get addicted to coffee too.
During my visits across the entire city, talking and getting to know the coffee shop owners, they’ve had nothing praise and good things to say because it helps strengthen Toronto’s independent coffee community and gets people out of the house and exploring shops they never would have thought to check out had it not been for the passport.
I couldn’t agree more.
Some of my favourite spots were:
Te Aro Roasted, Bisogno Espresso Bar, Cafe Novo, Crema Coffee Co., Crafted by Te Aro, Manic Coffee, The Mascot, Rooster Coffee House, The One in the Only Cafe, The Tampered Press.
Meh (and this is entirely subjective):
Green Beanery (great spot though), I Deal Coffee, Merchants of Green Coffee, T.A.N. Coffee, Red Rocket Coffee, The Green Grind
Places that didn’t really care about their coffee (again entirely subjective):
Ground Level Cafe, Quaff Cafe, Moonbean Coffee Co., Linuxcaffe, Cafe 260, F’Coffee
What were some of your favourite, worst or “meh” spots?