Of course the title of this post is a tongue in cheek statement. It annoys me profoundly witnessing people unknowingly ruining the natural “sweetness” and flavours of coffee by dousing a perfectly good espresso (insert your drink of choice here) with a packet of sugar or artificial sweetener (the horror!).
For those who protest “it’s too bitter!” and then proceed to pour sugar into their drink like a little girl , I say this: man up! You’ve probably tried beer which was bitter as hell to start with, you pretended to enjoy wine without wincing. Much like fine wine and awesome beer, life is too short for bad coffee and it should be appreciated as such.
Here’s a little comic I made to convey the emotions
a typical coffee snob I go through at an awesome indie coffee shop.
So real men don’t put sugar into their coffee… (okay, I’d understand if you were having a cup from Tim Hortons … or Starbucks.)
P.S. This is just a rant so relax and have a coffee (with sugar if you want to 🙂