Mailchimp’s Marketing Automation Recipes Guide

  While I’ve previously written about what Mailchimp’s marketing automation means for startups, executing it and making it happen for your startup or small business is entirely different.  I’m currently going through the process of evaluating which workflows work the best for the organization I work for so I’ve had the opportunity to dig deep […]

The Time Value of Learning

A friend of mine wrote a great a post on The Time Value of Shipping – specifically geared towards the practice of Product Management and delivering products at the right time.  The goal is to constantly to continually meet and exceed customer expectations and of course delight them with a better product incrementally. If you’re a […]

What Does It Mean To Bootstrap?

Not so long ago (actually 30 minutes before I started working on the second edition of my Bootstrapper’s digest), I started thinking about the definition of what a “Bootstrapper” is and it means to bootstrap a business and the steps it takes to be able to ship something of value, but I couldn’t clearly find something […]